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A D S B Y C O D E V E L O P

Videohead

The Videohead format is characterized by high viewability: The viewer decides whether to view the advertisement in large format or not. If the viewer scrolls down on the website, Videohead zooms back to wideboard size and releases the majority of the screen for editorial content. On the smartphone the sticky videohead can be swiped away as we are used to in 2019.

Videohead Mobile and Desktop

Full branding effect, user friendly and of course programmatically bookable.

69 %

Completion rate

Video completion rate inside the visible area. Remember, the ad can be closed from the first second, if desired, not like the Pre-Roll-Ad.

24 %

Closing rate

Only every 4th viewer wants to close the ad before the end of the video. No compulsion to watch the ad for X seconds is apparently more effective after all.

1 %

Click rate

The average click rate is over one percent. False clicks are minimized by safety distances around the icons.

86 %

Visibility

Over 85% of the impressions are visible for over a second by 100%. The average viewability time is over 25 seconds.

Specifications

Video <i class="fas fa-desktop"></i> <i class="fas fa-mobile-alt"></i>
Image <i class="fas fa-desktop"></i>
Image <i class="fas fa-mobile-alt"></i>
Informative reporting

Transparent and informative reporting about your campaign

We provide you with a meaningful reporting that lets you for example also compare your different video spots with each other.

  • Visibility
  • Viewability
  • Interactions
  • Closings
  • Video Stats