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A D S B Y C O D E V E L O P

Social Media Marketing and Social Media Advertising are an essential part of a Digital Marketing strategy.

What is Social Media Marketing?

A well-managed social media presence is crucial for most digital marketing strategies. It increases trust, website traffic coming from search engines and creates a much closer relationship between brands and customers or prospects.

SMA or Social Media Advertising consists of reaching social media users with a given message while paying for this extended reach. Social Media Advertising is an essential part of Social Media Marketing and here are a couple of reasons why.

Social Media Marketing and Advertising

Why should brands invest in Social Media Advertising?

  • BRAND: Supports overall social media organic presence improving brand recognition, Top-of-Mind-Awareness (TOMA) and brand loyalty.
  • TARGETING: Besides demographic targeting options, behavioural targeting and micro-targeting based on interests, buying habits and life events are also available.
  • DETAIL: Detailed conversion and event tracking, custom niche audiences and retargeting.
  • PERSONALISATION: Personalised approach based on the community’s interests and deeper understanding of target audience.
  • INTEGRATION: Possibility of integration with native or 3rd party apps (eg.: social selling or lead generation inside the social platform itself).

How can you start your own SMA Campaign?

PROCESS & REPORTING:

After understanding campaign objective and target audience, Key Performance Indicators will be suggested by Codevelop and discussed in partnership with our clients. Our recommendation is oftentimes starting with a small budget and increase investment based on observation of successful KPI’s. Therefore, reporting is flexible, continuous, quick and transparent for the client.

PLATFORMS:

Facebook Ads
Instagram Ads
LinkedIn Ads