SEM, or Search Engine Marketing, used to be commonly referred to as an umbrella term including both paid search and organic SEO (Search Engine Optimization).
Nowadays, Search Marketing is the umbrella term, while SEM increasingly refers to paid ads on search engines like Google, Bing, Yahoo or Yandex.
Whichever acronym you prefer to use (SEM, SEA or PPC), paid search is here to stay and there are several reasons why you should be using this tool in your digital marketing toolbox.
PROCESS & REPORTING:
After understanding campaign objective and target audience, Key Performance Indicators will be suggested by Codevelop and discussed in partnership with our clients. Our recommendation is oftentimes starting with a small budget and increase investment based on observation of successful KPI’s. Therefore, reporting is flexible, continuous, quick and transparent for the client.
Google Ads (previously known as Google Adwords)
Microsoft Advertisement (previously known as Bing Ads)