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A D S B Y C O D E V E L O P

SEM, SEA and PPC are valuable tools in your digital marketing toolbox.

What is Search Engine Marketing?

SEM, or Search Engine Marketing, used to be commonly referred to as an umbrella term including both paid search and organic SEO (Search Engine Optimization).

Nowadays, Search Marketing is the umbrella term, while SEM increasingly refers to paid ads on search engines like Google, Bing, Yahoo or Yandex.

Whichever acronym you prefer to use (SEM, SEA or PPC), paid search is here to stay and there are several reasons why you should be using this tool in your digital marketing toolbox.

Why should brands invest in Search Engine Advertising?

  • INTENT: Every search has an unbelievable value due to its strong demonstration of intent. Compared to other marketing channels, search engines provide a direct insight into the prospect’s mind.
  • CONTROL: Incredible amount of control in terms of budget, targeting and retargeting options, ad placement, tracking and measurability.
  • SUPPORT: Paid Search campaigns support other marketing efforts like SEO and Content Marketing, helping you increase your SERP real-estate while also providing ideas for content creation.
  • GOALS: Directly supports different kinds of business goals and marketing campaigns like brand awareness, lead generation, online and offline sales, etc.
  • SMALL RISK: Small risk and quick entry.​​

How can you start your own Pay-Per-Click Campaign?

PROCESS & REPORTING:

After understanding campaign objective and target audience, Key Performance Indicators will be suggested by Codevelop and discussed in partnership with our clients. Our recommendation is oftentimes starting with a small budget and increase investment based on observation of successful KPI’s. Therefore, reporting is flexible, continuous, quick and transparent for the client.

PLATFORMS:

Google Ads (previously known as Google Adwords)
Microsoft Advertisement (previously known as Bing Ads)