DCO (Dynamic Creative Optimization) is a form of programmatic advertising that allows advertisers to optimize the performance of their creative using real-time technology.
The Videohead offers innovative possibilities for video advertising and combines the characteristics of video content and editorial websites. There are no high production costs with this format, but completion rates.
Search engine marketing (SEM) is a digital marketing strategy used to increase the visibility of a website or specific web pages in search engine results pages (SERP) on search engines like Google, Bing, Yahoo or Yandex.
Programmatic Videohead at Goldbach After the successful test campaign with OMD Switzerland and SEAT, Goldbach offers the Videohead as a further programmatically bookable special advertising format. Advertisers can thus choose a moving image format with high visibility and a pleasant user experience.Show more
Traditional “spray and pray” advertising modalities — including conventional online display — are declining in terms of effectiveness. Data-driven advertising goes beyond this “ready, aim, fire” mentality with higher levels of targeting, personalization, placement, and timing.
As advertising specialists, we help you build the right structures, select the right tools and develop integration strategies for your advertising campaigns.Get in Touch