Viewable, Engaging, Effective.
We develop innovative special advertising formats with a strong branding effect and attach great importance to the user experience. We lift the integration of interfaces to the next level to enable relevant data collection and boost the potential of highly-targeted campaigns.
Promote your brand with ads that live up to its reputation.
Dynamic Creative Optimization
DCO (Dynamic Creative Optimization) is a form of programmatic advertising that allows advertisers to optimize the performance of their creative using real-time technology.
Videohead
The Videohead offers innovative possibilities for video advertising and combines the characteristics of video content and editorial websites. There are no high production costs with this format, but completion rates.
Search Engine Marketing
Search engine marketing (SEM) is a digital marketing strategy used to increase the visibility of a website or specific web pages in search engine results pages (SERP) on search engines like Google, Bing, Yahoo or Yandex.
Goldbach Videohead Network goes Programmatic
Programmatic Videohead at Goldbach After the successful test campaign with OMD Switzerland and SEAT, Goldbach offers the Videohead as a further programmatically bookable special advertising format. Advertisers can thus choose a moving image format with high visibility and a pleasant user experience.
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Ad Technology Consulting Services customized for your individual needs
Data-Driven Advertising
Traditional “spray and pray” advertising modalities — including conventional online display — are declining in terms of effectiveness. Data-driven advertising goes beyond this “ready, aim, fire” mentality with higher levels of targeting, personalization, placement, and timing.
Ad Tech Consulting
As advertising specialists, we help you build the right structures, select the right tools and develop integration strategies for your advertising campaigns.
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